ABOUT ME
I’m Paula, a Product Designer who believes the best products are simple, intuitive, and human. My journey blends design with a background in logistics and customer experience, giving me a unique lens to spot friction and create clarity. I thrive in collaborative environments where design, business, and technology intersect.
OFF-SCREEN
- 🐶 Fighting with Enzo over his breakfast
- 🍟 Team salchipapa costeña & french fries lover
- 📚 One more chapter… always
- 🎬 Certified couch film critic
- 🐱 Proud servant of cats
- ✨ Nerding out on the tiniest details
- 🎶 Raised in the 2000s, vibing in the 80s
- ☕ One Latte away from brilliance
What I stand for:
To design products with purpose — experiences that connect strategy, creativity, and empathy to make technology feel human.
Work Experience
From logistics to product design — the journey that built my lens.
UX Strategist
Irth Solutions
- Led user research and usability testing to uncover behaviors and needs.
- Translated insights into personas, flows, and prototypes that informed strategy.
- Presented findings to stakeholders, driving data-informed design decisions.
Product Designer
Freelance
- Delivered end-to-end design: research, strategy, prototyping, and UI.
- Built design systems and interactive prototypes using Figma and code (HTML, CSS, JS).
- Collaborated directly with clients, aligning business goals with user needs.
Job Coordinator
Everpro Restoration
- Led user research and usability testing to uncover behaviors and needs.
- Translated insights into personas, flows, and prototypes that informed strategy.
- Presented findings to stakeholders, driving data-informed design decisions.
Logistics Coordinator
Convoy Inc
- Managed supply chain operations for retailers including Costco, Walmart, and Unilever.
- Redesigned transportation routes to maximize efficiency and reduce costs.
- Resolved shipping and inventory issues, ensuring on-time performance.
Education
Learning has been the backbone of my journey — from business and IT to design, every step has shaped the way I solve problems and build experiences.
CODERHOUSE
BS in UX/UI
Expected Graduation: May 2026CODERHOUSE
AFA UX/UI Development
2023-2024IU Internationale Hochschule
BS in Business and IT
2021-2023JAMES MADISON
High School Diploma
2020Skills
More than tools, these are the ways I bring ideas to life — blending research, design, and a bit of code to make products that feel human.
UX & Design
Figma, Adobe XD, Photoshop, Illustrator, Canva, Wireframing, Prototyping, Design Systems, Interaction Design, Web Design
Programming & Development
HTML/CSS, JavaScript
Tools & Platforms
GitHub, Salesforce, Zendesk, Notion, ClickUp, Microsoft Office
...